Making Change Real People, organisation and sales

Inside the company, people know what should change.
But those who have tried often end up back where they started.

I work alongside business owners and managers on the hardest decisions, the ones that touch people, relationships and habits. We make them together and see them through.

I'm a work psychologist: my work covers generational succession, reorganisation and commercial growth.

Tell me about your situation See the projects
In practice since 2006 Ordine degli Psicologi della Lombardia, no. 22565 Italy, EMEA, USA and South America
Federico Mazzucchelli
When it makes sense to talk

Do you recognise any of these situations?

A generational succession is under way

Leadership is moving to a new generation: roles, delegation and the relationships between those who have led the company so far, those who will lead it, and the managers and trusted people around them need redefining. It isn't just about delegation: it's a partnership between generations, built on trust, that makes the most of their differences, for a transition that ensures continuity for both the business and the family.

The company has grown, but its organisation hasn't evolved

Roles, responsibilities and processes are still those of a few years ago, and they're starting to feel tight.

People management is spread across several roles

People have no point of reference, and every issue ends up on the owner's or the accounts office's desk. The company needs an HR function that takes care of them and builds a sense of belonging.

The sales team isn't performing as well as it could, and there's room to grow

The starting points are how it's organised, who leads it, how targets are set. And which tools people are given.

You need to choose the right person for a key role

A search where the person, the role and the setting they'll work in all matter.

Managers are being asked to step up

New responsibilities, new delegation and new behaviours more closely aligned with the strategy: one-to-one work with key people is often where change starts.

Topical issue

The company must comply with the EU pay transparency directive

Clear, comparable and explainable pay criteria: work on roles, appraisal and pay policies, before it is a compliance exercise.

My approach

What it takes for change to really happen

Change is wanted and feared at the same time, so decisions are often put off, or made but never followed through. I work with the people who lead the company to see them through, with determination, dialogue, passion and, let's be honest, courage too.

A sounding board

An outside person you can trust, to bring choices into focus with before deciding, with no internal position to defend.

Clarity on identity and values

Building together a vision of value, shared by those who lead and those who work: what the company wants to be. The other choices start from there.

Choices without haste

Deciding quickly, but not in a hurry: taking the time it needs, without losing any to putting things off.

Why both

HR and sales: a single question

They are the two areas where results depend more than anywhere else on how people behave.

I learned this in the field. About fifteen years ago I supported the commercial growth of a company: after several salespeople joined, revenue grew from €10 million to €50 million in three years (it's one of the projects you'll find below). At that point the problem was no longer selling, but sustaining the growth. From then on I also began working on the people inside the company: selecting them and organising them.

That is what a work psychologist does.

Choosing

Understanding who fits a role and a setting, across every function of the company.

Leading

Giving everyone clear goals, trust and feedback on their work. That's how accountability grows: people who feel responsible for the result and put commitment, dedication and heart into it.

Developing

Coaching and hands-on support for those who lead and those in the field. Being in charge and knowing how to lead are two different worlds.

Areas

What we can work on together

The main work

Organisational change projects

Making change a habit takes consistency: that's why projects usually last one to three years. They take place alongside the owners and the leadership team, on a fractional basis: four to eight days a month, not a full-time assignment, but the responsibility I feel for the results is.

Typically for companies with revenues of €10 million and above.

  • Supporting generational succession
  • Building a vision of value: the company's identity, mission and values
  • HR function: structure, appraisal and people development
  • One-to-one coaching for the project's key people
  • Organising and developing the sales team
  • Pay transparency (EU Directive 2023/970)
ADDITIONAL ENGAGEMENTS
01

Key-role search

Headhunting on the company's behalf: executives, heads of function, sales profiles. From defining the profile to interviews and candidate assessment, through to onboarding.

02

Training for salespeople

Within companies I cover some specific training topics, but if your salespeople need a structured programme, I refer them to the Sales Excellence Academy, where I teach the modules on negotiation, time management and after-sales.

Projects

Some of the projects I've worked on

Company names are omitted for confidentiality.

Food sector · €380M revenue · 2 years

Skills mapping and reorganisation

Starting point
A company with a major growth plan that needed to check that people and roles were aligned
What we did
Mapped the skills of around 110 people against their job descriptions · proposed a reorganisation to the board · created three new functions and moved four people into roles better suited to their skills, with renewed satisfaction
What changed
A further strengthened organisation, able to sustain without strain the growth in revenue and sales that followed, which was substantial
Manufacturing sector · €18M · around 50 employees · 3 years

Generational transition

Starting point
Revenue flat for five years. The founders made every decision, and their two children worked in the company without a defined role
What we did
Redefined roles and delegation between founders and children · brought in a sales manager · introduced annual objectives for managers
What changed
Still a family company, now run on managerial lines, with roles, delegation and objectives. Revenue up 15% in three years
Energy sector · From €10M to €50M · 3 years

Organisational and commercial development

Starting point
A high-potential sales company with no codified internal processes
What we did
Selected and brought in around thirty salespeople · then, as the company grew, selected and organised the internal staff, which nearly tripled in three years
What changed
Revenue grew from €10 million to €50 million in 3 years, with an internal organisation able to sustain the growth
Pharmaceutical sector · From €8M to €12M · 1 year

Expanding the sales network

Starting point
Poor national coverage, below 40%
What we did
Mapped the uncovered geographic areas · selected and brought in 8 sales agents
What changed
90% of the territory covered. Revenue grew from €8 million to €12 million
Trade sector · From €12M to €23M · 2 years

Organisational development of foreign branches

Starting point
A company with 95% of its revenue in Italy
What we did
Identified with the owners and sales management the foreign markets to focus on: Germany, the United Kingdom and Spain · opened the branches and hired local staff
What changed
Revenue grew from €12 million to €23 million in 2 years. Foreign markets rose from 5% to over a third of revenue, reducing dependence on a single market
How I work

Alongside people, inside the company

I take every project to heart. If we decide together to go ahead, I'm there: I don't see myself as a consultant passing through, but as a partner who stays until things really start to move.

Step one

We get to know each other

A first conversation, with no commitment and no cost, where you tell me about the situation and the goal, so we can work out together whether and how I can help.

Step two

We define the project

Areas of work, days, calendar and expected results, set out in a clear proposal.

Step three

I work in the company

Four to eight days a month, on site and remotely. First and foremost I work with my own tools: listening, one-to-one coaching with key people, structured interviews, assessment and objective-setting systems. I help owners and managers make the uncomfortable decisions too, without leaving them half done. I then take part in management and departmental meetings, to follow closely how the change is progressing.

Federico Mazzucchelli
About

Federico Mazzucchelli

I'm a work and organisational psychologist, and my field is people at work: how they are chosen, how they work together and how they grow. I believe a company only truly changes when the relationships between the people who work there change.

After my degree at the University of Padua and the qualifying internship, I set up my own practice: it was 2006. For thirteen years I also co-founded and ran a recruitment and selection firm: I know from the inside the choices, risks and responsibilities of running a business. Today I continue to work on organisation, people and sales.

What I love most is the moment when a situation that seemed stuck starts to move, and people begin pulling in the same direction again.

I teach at the Sales Excellence Academy and hold a master's in coaching from the Scuola di Palo Alto business school, Milan campus.

Practice
Since 2006
Professional register
Ordine degli Psicologi della Lombardia, no. 22565
Teaching
Sales Excellence Academy
Based in
Province of Vicenza, Italy
Where I work
Italy, EMEA, USA, South America
Working languages
Italian and English

Teaching and collaborations

On the Academy's programme I teach the modules on negotiation, time management and after-sales, in the classroom and online, with B2B sales professionals.

The Academy is an intensive three-month programme that combines advanced training and job placement in B2B sales: 15 modules, 80 hours of live teaching and 40 of self-study. Its scientific committee is chaired by SDA Bocconi faculty.

Visit the Academy website
Federico Mazzucchelli teaching at the Sales Excellence Academy
Collaborations
Logo TEDxVicenza
Team training

TEDxVicenza

A fantastic team of volunteers, with a strong sense of belonging and a drive to bring innovation to the stage. I also suggested the theme of the fourth edition: “From me to we”.

Logo Mind4Children
Projects for companies

Mind4Children

A University of Padua spin-off led by Professor Daniela Lucangeli, full professor of Developmental and Educational Psychology. The projects delivered to companies focus on learning and change.

No Sepsi Foundation logo
Social commitment

No Sepsi Foundation

I am a founding member of this foundation, set up in Vicenza as Italy's first non-profit dedicated to sepsis: it raises public awareness, trains healthcare staff and supports scientific research.

Frequently asked questions

Before you get in touch

You're a psychologist: do you work with people as in therapy?

No. I'm a work and organisational psychologist: my field is roles, decisions, selection and people development within a company, not therapy. Of course I observe behaviours and analyse them: if they work against the project, I step in to improve them, because much of a company's success depends on the relationships between its people.

How is this different from an interim manager?

I don't join the organisation chart full time: I work four to eight days a month, alongside the owners and the leadership team. The decisions remain yours: I help you make them and see them through. Although I'm not on the organisation chart, I act like someone who is: I feel responsible for the results too.

Who do you work with in the company: only the top, or the staff too?

I always start at the top, to understand its style and values. Then I work with the managers and key people involved in the change, through one-to-one meetings and coaching. In HR projects I talk to people at every level: I take off the jacket and put on safety shoes, because change happens in every department.

Do you work with companies below €10 million in revenue?

I don't rule it out. Working together makes sense when there is a significant growth project, already under way or still to be built, and above all a strong commitment from the owners to carry it forward.

Do you work on site or remotely? What if the company is far away?

Both. I spend the most important days in the company, and some activities can also be carried out remotely. I travel wherever needed, across Italy, EMEA, the USA and South America: for companies further away I schedule on-site days back to back, to concentrate the work and keep travel to a minimum.

How is confidentiality handled?

Everything that comes up during the work stays confidential. That's why company names don't appear in the projects published on this website.

Do you also work with competing companies?

Confidentiality is always guaranteed. So far no client has asked me for sector exclusivity, but if it matters to you we can discuss it and include it in the contract.

What if, after the first few months, we realise it isn't working?

The engagement can be ended, usually with 30 days' notice.

Contact

Tell me about your situation

Send me a few lines: I'll reply within two working days and we'll set up a first phone call, with no commitment. I am available for projects in Italy, across EMEA, in the USA and in South America, and I work in Italian and English.

Book a phone call
federico@makingchangereal.comLinkedIn #makingchangereal

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